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- š„ChatGPT as a Strategy Partner: How Pros Build Full Funnels Using AI
š„ChatGPT as a Strategy Partner: How Pros Build Full Funnels Using AI
š Win The 5-Second Buyer Window
In This Edition:
ā” The AI Funnel Trick Everyone Wants
šÆ The B2B Anti-Marketing Playbook
š Prompt Stacking vs. Prompt Engineering
š Win The 5-Second Buyer Window
š” Donāt Sleep on Instagram Notes
š The AI Funnel Trick Everyone Wants
š„ ChatGPT as a Strategy Partner: How Pros Build Full Funnels Using AI
Most teams create content first and pray the funnel works later.
Smart teams flip the script ā they design the funnel first and let ChatGPT fill in the gaps.
This new framework breaks down how marketers are using AI as a true strategy partner ā not just a writing tool. With just five simple inputs, you can map your entire funnel, understand user intent at every stage, spot hidden weaknesses, and turn it all into a clean, actionable content plan.
Whatās inside:
š„ How to define funnel stages using AI (and avoid overthinking)
šÆ The best content types for each stage ā Awareness ā Conversion
š§ What users really think at every touchpoint (and what to say to move them forward)
šØ Common funnel gaps most marketers miss
š A ready-to-execute plan that ChatGPT can build in minutes
If you want AI to do more than āwrite postsā ā and actually help you create a structured, conversion-first content system ā this oneās worth your time.
š Read the full breakdown here (and see how pros are designing full funnels with AI)
šÆ The B2B Anti-Marketing Playbook
š Why Everyoneās Ditching āPerfectā Marketing
B2B marketing is having an identity crisis ā and āanti-marketingā might be the reset button everyoneās been waiting for.
Todayās audiences can smell āpolished corporate messagingā from a mile away.
And honestly? Theyāre tired of it.
Thatās why more brands are ditching the jargon, the stock imagery, and the āworld-class synergy-driven solutionsā⦠and leaning into something fresher:
Anti-marketing ā the art of being real, a little messy, and surprisingly honest.
This trend isnāt new (Doveās Real Beauty, Appleās Get a Mac, Doritosā No Logo), but itās having a massive comeback ā especially as younger audiences reward authenticity over perfection. And now, B2B brands are realizing they can borrow the same playbook.
Inside this breakdown:
⨠Why unpolished content builds more trust than glossy ads
š¤ How humour, minimalism & reverse psychology make messages stick
šÆ Why anti-marketing works even better in B2B (yes, really)
š„ Real examples: Hingeās āDesigned to Be Deleted,ā Michael Cera x CeraVe, Doritosā logo-less takeover
š” Inspo for B2B: from honest taglines to unconventional booth messaging
If your marketing feels repetitive, invisible, or āsame as everyone else,ā this approach might be exactly what your brand needs to stand out ā without shouting louder.
š Read the full anti-marketing breakdown here (and steal ideas your competitors wonāt see coming)
š Prompt Stacking vs. Prompt Engineering
ā”Prompt Stacking vs. Prompt Engineering ā What Actually Drives Output Quality
Marketers are discovering a hard truth: itās not the length of your prompts that improves AI output ā itās the structure behind them.
While everyone online is busy āprompt stackingā (adding more instructions, more bullets, more constraints), the pros are taking a different route:
They engineer prompts the way developers engineer systems ā with clarity, logic, and intent.
The real difference?
Prompt stacking tells AI what to do.
Prompt engineering teaches AI how to think.
This breakdown dives deep into why your prompts sometimes work brilliantly⦠and why they sometimes fail spectacularly even when you're doing āeverything right.ā
Inside the piece, youāll learn:
š§ Why overly complex prompts confuse models more than they help
š The 3 structural elements that consistently improve output quality
āļø How pros design prompts using funnels, roles, and step-by-step logic
šÆ Real examples showing where stacking breaks ā and where engineering wins
š A simple framework you can use to get better results in minutes
If youāve ever wondered why two people can use the same AI tool and get wildly different outcomes, this explanation makes everything click.
š Read the full breakdown here (and upgrade your prompt game instantly)
š Win The 5-Second Buyer Window
šÆ The Secret World of Buyer Micro-Moments Most Brands Never Track
Most brands obsess over campaigns, but the real conversions happen in the tiny, invisible seconds in between ā the micro-moments they never track.
These are the āI-need-this-right-nowā moments that happen on the bus, in a store aisle, at a red light, or mid-conversation.
Moments when someone grabs their phone and searches, compares, decides, or buys instantly.
And hereās the twist:
The brands that win these 5-second windows arenāt the biggest⦠theyāre the fastest, most relevant, and most mobile-ready.
This breakdown uncovers what really drives decisions today:
ā” The four micro-moments that shape every buyer journey
š± How mobile-first behavior has rewritten expectations
šØ Why old-school marketing loses these moments instantly
šÆ The ad, SEO, and UX tactics that capture real-time intent
š” How small businesses can outrank giants by winning ānear meā searches
If you want to understand the buyer behavior your analytics canāt show ā and how top brands quietly dominate these intent-rich moments ā this oneās a must-read.
š Dive into the full guide here (and learn how to win the moments your competitors donāt even see)
š Donāt Sleep on Instagram Notes
š”Why Instagram Notes Are Becoming a Powerful Warm-Audience Channel
Instagram just brought back something we didnāt realize we missed: simple, fast, text-only updates ā and itās quietly becoming a powerful warm-audience channel.
With Instagram Notes rolling out globally, brands now have a tiny but mighty tool sitting right inside the most valuable real estate on the app: the DM inbox.
And in a world where Stories move too fast and feeds feel overcrowded, Notes give you something rare ā attention without competition.
This breakdown explores why smart brands are jumping on this feature early:
š¬ Notes reach the people who matter most ā your warmest audience
ā” Theyāre quick to consume, low-effort to create, and high-impact
š Perfect for launches, reminders, countdowns, updates, and mini-teasers
š A new way to spark conversations and pull people directly into your DMs
š And unlike posts, Notes get seen every time someone checks messages
If you want a lightweight channel that boosts visibility, reinforces brand familiarity, and drives more DM-based engagement, this is a feature worth mastering early.
š Read the full breakdown here (and see how brands are already winning with Notes)
āØClickworthy
TikTok is quietly reshaping the podcast worldāand the platforms you expect to dominate might be the ones falling behind.
Hereās what the shift means for creators and listeners.
Thereās a growing issue lurking behind every major platformāand itās bigger than anyone expected.
This breakdown uncovers what brands should worry about next.
New data reveals a simple habit creators ignoreābut itās the fastest engagement booster across major platforms.
Just a few replies could rewrite your analytics.
Irish regulators are stepping in, raising serious questions about Xās content policies and compliance.
The outcome could reshape how the platform operates globally.

