📩7 Email Marketing Techniques to Increase Your Open Rates

💌 Unlock the Secret to 50%+ Opens

📩 7 Email Marketing Techniques to Increase Your Open Rates

Even the best email campaigns fail if no one opens them. Understanding the psychology behind open rates can transform average emails into powerful engagement tools.

Key Insights:

• ✅ Urgency: Use time-sensitive language to drive immediate action.

• 👤 Personalization: Tailor subject lines and content to individual preferences.

• ⚡ FOMO: Tap into the fear of missing out to boost curiosity and response.

• 🎯 Benefit-Driven: Highlight clear value—what’s in it for the reader.

• ❓ Curiosity Gap: Spark interest without revealing everything upfront.

• 💬 Testimonial: Showcase real results to build credibility and trust.

• 🌐 Social Proof: Demonstrate popularity or approval to validate interest.

Discover how to craft subject lines that consistently outperform the average.

👉 Read the full breakdown by Chase Dimond

🤖 What ChatGPT Really Thinks of You

🤖 How ChatGPT & Gemini See Your Brand

As AI platforms like ChatGPT, Gemini, and Perplexity increasingly shape online discovery, your brand’s representation in AI-generated answers now determines how customers perceive and trust your business—often before they ever visit your site.

HubSpot’s AI Engine Optimization Grader (AEO Grader) reveals how leading AI systems interpret, describe, and rank your brand. It goes beyond SEO metrics to measure AI visibility, sentiment, and competitive positioning across major AI platforms.

Key Insights:

• 📊 Competitive Landscape: Identify whether your brand is a Leader, Challenger, or Niche Player in AI-driven search.

• 📈 Share of Voice: Measure how often your brand appears in AI-generated answers compared to competitors.

• 💬 Brand Narrative & Sentiment: Understand the tone, themes, and associations shaping your brand’s AI identity.

• 🧭 Performance Audit: See exactly how different AI engines describe your business and uncover content gaps.

• 🔍 Source Credibility: Assess the authority and trustworthiness of the sources influencing AI outputs about your brand.

Take Control of Your AI Presence: Don’t let AI define your story for you.

👉 Use HubSpot’s free AEO Grader to uncover how ChatGPT, Gemini, and others represent your brand—and learn how to optimize it for the future of AI search.

🧭 Is AI Ignoring Your Brand?

🔎 AI Search Visibility Checker: How to Use the AI Visibility Tool

The AI Search Visibility Checker monitors your brand’s mentions across major AI engines — including both linked references and text-only mentions. Unlike traditional SEO tools that track Google rankings, this solution measures your AI visibility footprint, sentiment, and competitive position within AI-generated answers.

How It Works:

• ✅ Set Up Your Brand Profile: Add your website, products, and relevant brand identifiers.

• 🌐 Define Your Landscape: Select target locations, languages, and AI platforms.

• 🤖 Run Multi-Platform Scans: Capture mentions, sentiment tone, and competitor visibility across ChatGPT, SearchGPT, Perplexity, and Gemini.

• 📊 Review the Report: Access detailed metrics — visibility score, mention frequency, sentiment analysis, and citation quality.

Key Insights You’ll Gain:

• AI Visibility Score: Measure overall presence in AI-generated answers.

• Mention Context & Sentiment: Understand how your brand is portrayed.

• Competitive Benchmarking: Identify brands dominating key prompts.

• Source Credibility: See which domains influence how AI systems represent you.

Use visibility data to fill content gaps, improve source authority, and enhance brand perception across AI platforms.

👉 Run your first scan today and see how AI really represents your brand in the new era of search.

🚀 Gemini 2.5 Just Rewrote Advertising

🎬 5 Agencies, 1 Challenge: Creating the “Impossible Ad” with Gemini 2.5 Pro

Generative AI isn’t just changing content creation—it’s redefining what’s possible. Five leading agencies partnered with Google to test the creative limits of Gemini 2.5 Pro and its generative media suite (Lyria, Chirp, Imagen, and Veo). Their mission: make an “impossible ad”—a campaign that could never have existed with traditional tools.

The Impossible Ads — Highlights from the Experiment:

🎵 Slice Healthy Soda – “106.3 The Fizz” (BarkleyOKRP)
A nostalgic AI radio station blending retro pop culture with modern health trends. Gemini wrote songs, banter, and stories; Lyria, Veo, and Imagen built the full multimedia world.
📈 +119M media impressions | 33% view rate | 60% more efficient CPM

📮 Virgin Voyages – “Postcards from Your Future Self” (In-house)
Gemini generated personalized postcards and videos tailored to users’ browsing behavior, turning curiosity into conversion through predictive, AI-personalized storytelling.

🎉 Smirnoff – “Party Engine” (McCANN)
An AI-powered co-host that chats with party guests, curates unique themes, music, and cocktails in real time—showcasing how Gemini makes personalization truly social.

🗺️ Visit Orlando – “The Morelandos” (Razorfish)
AI-built mascots inspired by real Google reviews. Gemini and Veo turned data into storytelling characters that invite travelers to explore Orlando’s hidden gems through AR.

🏔️ Moncler – “A Journey from Mountains to the City” (R/GA)
Gemini’s Shotflow system transformed creative direction into cinematic, brand-consistent visuals—proving AI can deliver luxury-grade storytelling in weeks, not months.

These collaborations redefine how creativity scales—merging data, design, and storytelling into seamless production. Generative media is no longer a proof of concept; it’s a creative partner.

👉 Explore how Gemini 2.5 Pro and Google’s generative media tools are transforming the future of brand storytelling.

✨Clickworthy

📱 X Launches a Wild New Anime-Inspired AI Chatbot — Fans Are Losing It
X just dropped another anime-style AI character, and users can’t stop talking about its personality and design flair.

🎨 Pinterest’s New AI Tools Will Totally Transform Your Boards
Pinterest is supercharging its recommendations with AI to give every user a more personalized and inspiring feed.

🧠 How Pinterest Is Winning Over Gen Z With “Feel-Good” Social Media
While other platforms chase engagement, Pinterest is focusing on mental health, positivity, and safer online spaces for Gen Z.

🎬 Instagram Just Copied TikTok’s Best Feature — And It’s About Time
Instagram is adding a Reels watch history so you can finally rewatch that one video you forgot to save.

⚖️ Reddit Outsmarts Perplexity in a Secret AI Data Trap — Here’s How
Reddit set a clever digital “bait” to catch Perplexity in an AI data-scraping showdown that could shape future tech lawsuits.

🚨 YouTube Adds a Button to Report Deepfakes — Here’s What It Means
Creators and viewers can now flag AI-generated videos, marking YouTube’s biggest move yet against deepfake abuse.

📺 Disney Threatens to Pull Its Channels From YouTube TV — Including ESPN & ABC
A contract clash between Disney and YouTube TV could leave millions of viewers without their favorite shows overnight.